Moi Music Group Investor Opportunities

MMP is offering investment opportunities to cater to short or long-term investor needs and requirements with a simple, flexible financing structure.

Industry Analysis

Independent Labels

It has become common practice to classify all but the major labels (those having their own distributions systems) as independent labels.

Independent labels have been described by knowledgeable music industry professionals as "the lifeblood of the business". In fact, in 2003 independents accounted for over 24.2% of the music industry's market share.

Lacking large budgets for project production and marketing, independent Record companies have had to be more resourceful over the years.

Such facets of the business as intense talent scouting (Artist & Repertoire) and grass roots marketing campaigns have been utilized to compete with major record companies.

Furthermore, independents cannot rely on the occasional "big hit" record, but rather have established and grown music catalogs to provide flow of revenue. In growing a music catalog it is imperative to compile a reliable group of artists who are dedicated to producing quality music.

This enables the company to steadily increase the number of unit sales for a particular artist over a two to three album process. Major Recording companies frequently invest in independent labels when confidence in the company's roster and management exists. In these strategic alliances and joint ventures, the larger company may invest money into:
a) assisting in completing album projects,
b) manufacturing compact discs and DVDs,
c) assisting with marketing and promotion plans.

Although independent distribution channels exist, many independent labels (like MMP) choose to utilize the independent distribution services offered by major labels.

This is an attractive choice for independents due to the length and breadth of the distribution in addition to the power which the majors possess with retailers.

In these situations, independents can "piggy back" on the reputation of the major. Several companies that started as independent firms and joined forces with a major company include Zomba Records, Island Records, 21 Century. From the outset, these companies demonstrated creative leadership, quality product and determination.

The same qualities can be recognised in Moi Music Group who have been serving the music industry with quality music for several years behind the scenes before forming a public identity!

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